Studio Case Study

Studio Retail Limited

Studio Retail has successfully migrated all its consumer credit agreements to the Welcom Financier™ Lending Platform, designed for large enterprises.

As a consumer credit provider, Studio Retail offers existing and potential new customers access to affordable credit subject to a rigorous underwriting process that assesses the creditworthiness, indebtedness and affordability of each applicant.


Critically completed prior to peak-season trading, the data migration phase was the culmination of a successful collaboration project between Welcom Digital and the Studio Retail in-house team.  Studio Retail configured and customised new loan products, introducing a loan lifecycle with integrated workflows taking full advantage of Financier’s™ service orientated architecture and rich API set to automate, extend and integrate with other systems in a fraction of the time taken for the legacy system.


Studio Retail is working to introduce further credit products providing increased flexibility and choice for its 1.7m active customers.


As part of its digital transformation, strategy Studio Retail offers interest rates priced according to risk for amounts that are affordable for each customers’ individual circumstances.


FCA regulated Studio Retail is a multi-channel online value retailer. Studio Retail, which primarily trades as “Studio”, has 1.7m active home shopping customers offering a revolving credit facility and regulated insurance products.  With revenue of £365m and operating profit of over £30m, Studio Retail employs c.1500 people across its sites in Accrington, Lancashire, and its offices in Hong Kong, Shanghai and Clark (Philippines).


The Financier™ Enterprise Platform is the flagship product from Welcom Digital, a specialist systems house based in Harrogate, Pune and Bangalore.  Financier™ is an end-to-end loan servicing platform that supports a full range of lending products including consumer digital loans, retail line of credit and drawdown, personal loans and commercial finance. Financier™ provides the integrity, scalability and flexibility required by credit providers and their intermediaries, spanning all distribution channels and delivery platforms.